What would a 34% increase in conversion do to your bottom
line next year?

That’s been the result of the average producer
who gets In The Zone.  

If your business is dependent on seminars or group presentations, your effectiveness in communicating to that group is paramount to your success. You are also probably aware that there are some folks in the room who you just connect with and need your services and they are going to buy regardless of how well you present your material. There is another group in the room that just showed up for the free meal and to tap your expertise. However, the third group in the room is honestly there to evaluate you, the services you offer, and your presentation will sway their decision to meet with you one way or the other. So, the question becomes, how do you maximize the effectiveness of your presentation to be most appealing to that third group? If you could convert a few from that group to meet with you one on one, what would the impact to your business be…our response 34%!

We Know Human Dynamics!
There are four styles of people sitting in your audience. We classify them by which “Zone” they instinctively tend to be driven by.

You, as a presenter, are gifted in communicating with one of these styles because it is your natural style too. By completing our program we will help you learn how to tweak and adjust your presentation or seminar so that you consciously communicate as effectively with the other three styles as you unconsciously communicate with those who share your same natural style. We have a very good track record of assisting those in the financial services industry.
From a case study perspective, we recently worked with a large wholesaler to train 80+ of their producers. The net result, after working with CMI, the average producer saw a 34% increase in premium the following year.

The Program
Our program involves four separate systems designed not only to impact your seminar presentation, but your sales process as a whole. It is a 90 day program from start to finish that includes:

• Identifying your natural style
• Teaching you to recognize the various styles and the language that each of style speaks
• Reviewing your current seminar and one-on-one sales approach

Eric Peterson
12 Million Dollar Producer

Through the coaching in the Zone program, I have been able to make a significant impact on conversion from attendee to appointments at my seminars and from first to second appointments. I have learned the foundation of Human Dynamics which has helped me realize that those in my seminars have different personality styles and they speak a language associated with their style. What the Zone program taught me was how to adjust the words and tone I use in my seminar to maximize the impact it will have on each of the personality styles in the room. I discovered that I was naturally great at communicating with people who were the same style as me, but with their help, my session now is more effective to the attendees that don’t match my style. They don’t change the seminar content, just helped me to adjust it to appeal to the broad audience. It carried over into my first appointments. It has made a significant difference to my business and income. Since adjusting my seminar and sales presentation, I have seen a 25% increase in premium from last year to this. If you are looking to upgrade your seminar or appointments I would suggest your first call be to NTR.

Carl Lewis
13.2 Million Dollar Producer

What NTR has done for me is help me personally adjust my own style in a way that has helped me connect in a faster, stronger way with customers, employees, and new prospects than I have ever seen. I tend to be a very direct person which serves me well at closing business, but that style doesn’t appeal to everybody. In fact, as I look back on the past 3+ years of working with NTR, by just making some adjustments to my own style, I am able to build trust quickly and a connection that lasts. It is helping my prospects and customers see me in a way that speaks their language. I find the results are consistently better. It is has had a definitive bottom line impact on my employees, my clients and my income.

Here are the Program Details:

1. Zone Dynamic Personal Review
Each Producer will participate in an on-line survey to determine their personal communication style. Once complete, the results will be reviewed one-on-one with one of our coaches to help the Producer understand the advantages and pitfalls of his or her natural communication style.

2. ZD101 - Zone Dynamics 101
This is our foundational training. It is a comprehensive program which will introduce you to the four Zones, the natural communication styles which are effective in each zone, and how to recognize the styles in an event setting, or one-on-one. You will have access to on-line seminar session of the foundational “Zone” training. Producers may refer back to the session as many times as they desire during their 90 day program.

3. MP101 - Master Presenter Seminar / Presentation Review
A thorough review of your seminar and group presentation to maximize its communication effectiveness to the different personality styles in the room.

• You video tape your next seminar and send it to us for evaluation. (We will send you a flip-cam)
• Assess the style of presenter and its impact on the audience
• Assess the style of the presentation and its impact on the audience
• Assess the flow of the presentation and suggest ways to improve
• Evaluate your product positioning and its effectiveness on the different personality dynamics in the room
• Detailed Analysis and recommendations for improving the language of your presentation on how to most effectively appeal to the 4 different communication styles in your seminar and move them to take action
• Learn to recognize the 4 different communication styles in your seminar / presentation - The 10 “Don’t Do” Rules of any presentation
• Words that Chill TM a great presentation and suggested alternatives to keep your momentum.

4. Sales Presentation Review
A thorough review of your one-on-one sales presentation to maximize its communication effectiveness to the different personality styles sitting across from you.

• Understanding how your style impacts every sales call.
• How to recognize the buying signals of the client across from you.
• How to speak the language your client wants to hear. Use questioning techniques to identify the communication style your client is comfortable with and learn their power words and motivational phrases that will lead the client to take action.
• Learn which words and phrases to avoid depending upon the personality style of the client
• Words that Chill a great sales call and suggested alternatives to keep your momentum.
• RealPlayTM - Sales situation review, simulation.

5. Zone Coach
The Zone Coach is where it all comes together. We work on application from Foundations. Everyone has been to presentations where everything looked great on the stage, but putting the new tools into practice was a bit more challenging. Our goal is to truly impact your bottom line and we work to make that happen by helping you through the real world application of these new tools. Each month, you will be contacted by one of our Zone Coaches for a one-on-one “check-in”. Our coaches will evaluate questions and scenarios about various situations you have faced in order to help you identify, evaluate, and adjust your response to the various human dynamics you are confronted with.

©2011 The NTR Group, LLC. All Rights Reserved.